I believe that design is all about clarity of storytelling.
Specific choices about the world and characters create context for the story and when done effectively help the audience comprehend and know what to focus on.
I originally entered the industry as a director and feel that experience arms me with an intense appreciation for the production process, an intimate understanding of how to tell a story and use all the elements available to a production, and a critical eye to see when something might be exciting but isn’t contributing to dramaturgical clarity. I relied heavily on learning to see the “big picture” and break it down into the individual elements to discover what, why, and how it is contributing to the audience’s experience.
This translates directly into my artistic process as a designer. My process is one of distillation - taking the story, characters, and dramaturgical, socio-political, and ideological ramifications the script reveals and finding the visual poetic essence that encapsulates the high-level esoteric ideas and themes and translates that essence into intelligible choices.
I am drawn to the more expressionistic modes of storytelling inherent to theater and strive with each design to find innovative visual storytelling solutions that activate the audience's imagination because when activated they become directly involved in the story.
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